01 / SAVE MART × NASCARTHE EXPERIENCE

Fan engagement · Branded photography

Race-day energy. A branded keepsake.

At the Save Mart 350, the Breaking Zone gives race fans a place to relax, refuel, and recharge. PhotoMeBooth brings that brand experience into the frame with custom photo moments guests can take home.

MirrorMeBoothOpen Air BoothCustom BackdropsBranded Output

BRANDEDCapture environment

4 × 6Photo keepsakes

PRINT + DIGITALGuest delivery

01 / THE BRIEF

The idea behind it.

Make the sponsor experience feel like part of race weekend, with photography that carries the identity of the Breaking Zone beyond the event.

02 / OUR APPROACH

Built as one experience.

Branded booth panels, custom step-and-repeat backdrops, and event-specific photo artwork turn a familiar photo session into a cohesive Save Mart moment. Attendants guide guests through capture, printing, and digital sharing.

03 / THE GUEST JOURNEY

From moment to memory.

The documented NASCAR program spans MirrorMeBooth and open-air photo experiences, branded 4×6 keepsakes, and a social sharing station. Every touchpoint—from the booth exterior to the final photo—works together as one branded experience.

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02 / VISA FAMILY DAYTHE EXPERIENCE

AI experiences · Family engagement

One Team, One Visa. Every guest, a star.

For Visa’s Bring Your Child to Work Day in San Francisco, PhotoMeBooth brought soccer-inspired AI transformations, collectible trading cards, and classic photo moments into one playful family experience.

AI-Magine PhotoAI Trading CardsAI RoamerOpen Air Booth

06Activation stations

04Experience formats

ONE TEAMOne visual story

01 / THE BRIEF

The idea behind it.

Create a range of engaging experiences for employees and their families while keeping the creative direction unmistakably Visa.

02 / OUR APPROACH

Built as one experience.

A six-station plan paired two AI-Magine Photo Experiences, two AI Trading Card Booths, an AI Roamer Booth, and a traditional Open Air Photo Booth. Matching backdrops and table treatments kept each station visually cohesive.

03 / THE GUEST JOURNEY

From moment to memory.

Custom soccer portraits put guests into Visa-branded jerseys and stadium scenes. The trading card design carried the event’s “One Team, One Visa” message, turning a personalized portrait into a collectible keepsake. The AI stations stayed focused on the approved AI experiences, with traditional photography available at the Open Air Booth.

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03 / ENTIRE PRODUCTIONSTHE EXPERIENCE

AI postcards · Custom activation design

A city of stories. A postcard of your own.

Created with Entire Productions, “Greetings from the Neighborhoods of SF” connects roaming photography, neighborhood-inspired AI, and printed postcards into a multi-floor guest journey.

AI Roamers4×6 PostcardsCustom Scenic DesignLive Printing

04Event floors

10Neighborhood themes

30Custom AI prompts

01 / THE BRIEF

The idea behind it.

Turn a San Francisco theme into an experience guests can participate in, explore, and collect—across four event floors.

02 / OUR APPROACH

Built as one experience.

The confirmed experience design pairs four handheld Roamer Booths with ten neighborhood themes and thirty tailored AI prompts. Neighborhood-specific overlays, start screens, backdrops, and display racks connect the digital experience to the physical space.

03 / THE GUEST JOURNEY

From moment to memory.

Guests take a photo with a roaming attendant, see it transformed through a neighborhood-inspired AI prompt, and collect a custom 4×6 postcard from a floor print station. Five printer stations, custom stands, and branded postcard racks support the journey from capture to keepsake.

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